This policy explains what data we will collect about you when you use our website and what we will use it for. We appreciate these documents are usually fairly turgid, but we’ve tried to avoid any jargon and legalese so it is clear and understandable. Please do read it carefully and if anything doesn’t make sense, get in touch.
- What information we may collect about you
When you use our Website (www.ethermachines.com) we may gather certain personal information about you like your name, your contact information (your email address and telephone number and any other address information you may give us when you sign up for update) and information like your interests and preferences based on how you use our website – when we talk about your “data” in this policy, this is what we mean.
- How you give us your data
- To enter or use all areas of the Website you might have to give us certain information, like your name and email address.
Here are the Cookies that we use on the Website:
- Analytical/performance cookies
They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies
These are used to recognise you when you return to our website. This enables us to personalise our content for you, we might be able to greet you by name and remember your preferences (for example, your choice of language or region).
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. In each case before we put any Cookies on your computer, a pop-up will appear asking for your consent. If you don’t agree to accept the Cookies certain features of the Website may not function fully or as intended.
- You also have controls on sites like Facebook and Google where you can see which third parties may be able to target marketing at you while you use Google and Facebook. If you want to stop those organisations from being able to direct their marketing to you while you use those sites then go to facebook.com/ads/preferences and www.google.com/ads/preferences and change your settings.
- What we can or will do with your data once we have it
- When you sign up to our mailing list, because you have asked to be kept informed, we will keep your data unless you tell us to delete it.
- We will use it for the following things:
- to improve our products / services and make our website as good as we can;
- to send you promotional materials like information about gigs or products that may be of interest to you based on the information we have about you;
- to contact you for market research purposes (by email, telephone, or mail dependent on the contact information you have given us). We may then use the outcome of that market research to customise or update our website;
- We will not give your data (unless we have to by law) to any third parties unless they are linked to us, like our record company and any promoter of our live events so that they can tell you about things you have told us you want to hear about.
- Sometimes we ask people to help us update and run our website such as web designers and other ‘techie’ sorts. For the purposes of them providing services to us in relation to the website, they may have access to your data but only so that they can do what we have asked them to do for us. We won’t let them use your data for anything else, and we will make sure that to the extent that they do use your data, they do it lawfully in accordance with the Data Protection Act 1998 (it’s the law that says that your data can’t be misused and must be protected).
- The Security of your data
- We will do all that we can to make sure there are no breaches in our security such that any third parties could gain access to your data and misuse it. We will put in place suitable physical and electronic security along with clear managerial processes for how your data is used to make sure it is safe as possible.
- Despite how hard we might try, transmission of information over the internet is not entirely secure and so you do send us your data at your own risk.
- Other websites which the Website may link to
- Transfers of your data outside the European Economic Area
- We might transfer your data to countries outside of the European Economic Area (EEA). For example, this could occur if our servers are located in a country outside the EEA or one of our service providers is situated in a country outside the EEA.
- Other ‘legal’ stuff
- Getting in touch
- If at any time you want to find our what data we have about you, just ask! We will send you a copy of any of your data we hold. Our contact address is below. If you need to get in touch with us for any other reason you can email us.